ABOUT US

From many moons back, my dream was always to be a fashion designer, however for a number of reasons this was not to be.  My path took me into corporate marketing and research where I was very happy for many years, 20 to be exact, but there was always a yearning to be more creative and at a point the beautiful PowerPoint presentations and creative campaign development was no longer enough.

After some real self-reflection I realised that my real passion and love was still fashion, style and all things related – and I especially loved how accessories could take something relatively simple and make it magnificent and this was the thing that excited me.

Over and above this, in my corporate life, I was spending time in rural and peri-rural areas and what struck me was the need for women in these areas to be stay at home mothers, caregivers, students and still have to earn an income with little to no other support for their families.  And I realised that I wanted to make a difference - even if it was just to allow one of these ladies to support their families and livelihoods.

Early 2019 after listening to the audio book Taking control of your life by Mel Robbins, I decided to take action and actually do something about it and I ordered in my first lot of findings, craft wire and beads and began to tinker in making earrings.  Over the year I started working with talented crafters in KZN and Johannesburg - and so the dream of Aurora Crafted Style started becoming a reality.

Towards the end of 2019 I became overwhelmed with being an employee, manager, wife, mom, step-mom, budding entrepreneur at night whilst still trying to maintain some kind of balance with family and time for self … something had to give.  So I took the plunge and resigned from the corporate life I had known for so long in January 2020 and dove into the unknown in March 2020! 

And as they say...the rest is history and we are still here and growing!  I am delighted that Aurora Crafted Style is where it is today and this is only thanks to the amazing support of our beautiful clients and amazing stockists across South Africa and the globe.

Currently the team consists of 3 office based ladies and we work with 5 talented crafters - 4 of these are ladies who rely on the proceeds of Aurora Crafted Style to be caregivers, mothers and students.  We have built a remote system of working that allows this amazing team to work from home and still be entrepreneurs and provide for their families and communities.

For us - this is what supporting local small business means - you really can make a difference to lives right here in South Africa!

Thanks for the ongoing support

Mandy & The Team x